Jul 19 2024
Film About Groundbreaking Recording Studio Premieres At The Quad Cinema In New York August 9
Followed By Global Theatrical Release
New York, NY, Los Angeles, CA – July 19, 2024. The trailer for Electric Lady Studios: A Jimi Hendrix Vision has been released today. This documentary chronicles the conceptualization and construction of the legendary musician’s recording studio in Manhattan that opened less than a month before his untimely death in 1970. Abramorama recently acquired global theatrical distribution rights from Experience Hendrix, L.L.C., and will be premiering it on August 9 at the Quad Cinema, less than a half mile from the still fully operational Electric Lady Studios.
View Trailer For Electric Lady Studios: A Jimi Hendrix Vision
“The construction of Electric Lady [Studios] was a nightmare,” recalls award-winning producer/engineer and longtime Jimi Hendrix collaborator Eddie Kramer in the trailer. “We were always running out of money. Poor Jimi had to go back out on the road, make some money, come back, then we could pay the crew . . . Late in ’69 we just hit a wall financially and the place just shut down. He borrows against the future royalties and we’re off to the races . . . [Jimi] would say to me, ‘Hey man, I want some of that purple on the wall, and green over there!’ We would start laughing about it. It was fun. We could make an atmosphere that he felt comfortable in and that he was able to direct and say, ‘This is what I want.’”
Electric Lady Studios : A Jimi Hendrix Vision recounts the creation of the studio, rising from the rubble of a bankrupt Manhattan nightclub to becoming a state-of-the-art recording facility inspired by Hendrix’s desire for a permanent studio. Electric Lady Studios was the first-ever artist-owned commercial recording studio. Hendrix had first envisioned creating an experiential nightclub. He was inspired by the short-lived Greenwich Village nightspot Cerebrum whose patrons donned flowing robes and were inundated by flashing lights, spectral images and swirling sound. Hendrix so enjoyed the Cerebrum experience that he asked its architect John Storyk to work with him and his manager Michael Jeffery. Hendrix and Jeffery wanted to transform what had once been the Generation Club into ‘an electric studio of participation’. Shortly after acquiring the Generation Club lease however, Hendrix was steered from building a nightclub to creating a commercial recording studio.
Evan Saxon, Abramorama’s President and Head of International Distribution states, “Electric Lady Studios has been the studio of choice and home for some of the biggest records ever produced from artists ranging from Led Zeppelin, AC/DC, David Bowie, and Stevie Wonder to current stars including Bon Iver, Olivia Rodrigo and Taylor Swift. Abramorama is honored to once again collaborate with Experience Hendrix L.L.C and bring this story to fans around the world.”
Directed by John McDermott and produced by Janie Hendrix, George Scott and McDermott, the film features exclusive interviews with Steve Winwood (who joined Hendrix on the first night of recording at the new studio), Experience bassist Billy Cox and original Electric Lady staff members who helped Hendrix realize his dream. The documentary includes never-before-seen footage and photos as well as track breakdowns of Hendrix classics such as “Freedom,” “Angel” and “Dolly Dagger” by Eddie Kramer.
The documentary explains in depth that while Jimi Hendrix’s death robbed the public of so much potential music, the continued success of his recording studio provides a lasting legacy beyond his own music. John Lennon, The Clash, AC/DC, Chic, David Bowie, Stevie Wonder, Lady Gaga, Beyoncé and hundreds more made records at Electric Lady Studios, which speaks to one of Jimi’s lasting achievements in an industry that has radically changed over the course of the last half century.
About Abramorama
Abramorama is a leading innovator in worldwide event cinema, theatrical distribution, marketing and sales for nonfiction and music films. For more than 20 years Abramorama has provided strategic services to Intellectual Property owners including filmmakers, networks, record labels, platforms and artists including The Beatles, Dolly Parton, Led Zeppelin, Metallica, Pearl Jam, Neil Young, Melanie Martinez, Laurie Anderson, Jimi Hendrix, Green Day, National Geographic, AARP, Apple, Amazon, HBO, Hulu, Universal Music Group, Atlantic Records, Warner Music Group, and Sony, among others. Abramorama is expert at maximizing reach, engagement and Impact ROI for films created for target audiences. Abramorama creates a unique distribution and audience development plan for each title, engaging a global network of cinemas, digital media outlets, and marketing partners. For more information, visit abramorama.com.
About Experience Hendrix L.L.C.
Founded by James ‘Al’ Hendrix, Jimi’s father, in 1995, Experience Hendrix, has been managed since its inception by the family members handpicked by Al during his tenure as Chairman. It is the official family company charged with managing the music, name, image and likeness of Jimi Hendrix. As a part of their daily operations, Experience Hendrix and Authentic Hendrix oversee Jimi’s timeless legacy on a worldwide basis.