SEATTLE, WA – Experience Hendrix, L.L.C.,, has closed yet another chapter in its ongoing effort to protect the reputation and legacy of Jimi Hendrix. Experience Hendrix was founded over 20 years ago by James “Al” Hendrix, the rock icon’s father, mandating a mission to preserve Jimi’s place in cultural history and to offer his fans authentic Jimi Hendrix music and merchandise of indisputable quality.

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Watch the Jimi Hendrix: Electric Church official trailer! Make sure to check out the full documentary on SHOWTIME when it premieres on Friday, September 4.

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Jimi Hendrix Experience Freedom: Atlanta Pop Festival 2CD/2LP Out August 28;

Jimi Hendrix: Electric Church Documentary To Premiere On Showtime® On September 4

Documents Historic July 4, 1970 Performance In Front Of His Largest Ever U.S. Audience

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August 3, 2015 – NEW YORK, NY– About 100 miles south of Atlanta, next to a field just outside the town of Byron, there stands a plaque erected by the Georgia Historical Society marking the location of the Second Atlanta International Pop Festival, where from July 3-5, 1970, “Over thirty musical acts performed, including rock icon Jimi Hendrix playing to the largest American audience of this career.” Despite the overwhelming attendance (estimated to be 300,000-400,000), the festival and Hendrix’s performance in particular, has not received its due in terms of historic importance and impact until now.

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