The Thread Shop, the merchandising division of Sony Music Entertainment, today announced an agreement with Authentic Hendrix LLC and Experience Hendrix L.L.C. for the rights to design, develop and distribute exclusive Jimi Hendrix merchandise worldwide.

The Thread Shop will work closely with Authentic Hendrix and Experience Hendrix to create unique merchandise—including clothing, accessories and collectibles—in a new Hendrix-specific product line available through a variety of purchasing platforms, including pop-ups, brick & mortar retail, and online stores.

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Each of us has felt like an outsider at some point in our lives. In the animated video Band of Gypsys: Music That Changed Lives, the Black culture critic and music historian Nelson George discusses how his journey as an outsider began when he listened to Jimi Hendrix as a youth in a 1970s Brownsville (Brooklyn) where rock-guitar music was not considered Black at all.

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Jimi Hendrix lands on the cover of Record Collector News for writer Harvey Kubernik’s behind-the-scenes look at the new box set SONGS FOR GROOVY CHILDREN. Also features a new interview with Producer Eddie Kramer.

Read more at http://recordcollectornews.com/2019/12/hendrix/

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